A KEY religious broadcaster has endorsed the Bahamas at his organisation's recent annual convention.
"In the Bahamas we find an amiable people who share our deep Christian convictions, and a meeting location that is second to none," Dr Frank Wright, executive director of the National Religious Broadcasters (NRB), said.
One of the most influential voices in the community of religious broadcasters, Dr Wright's comments were made as the Bahamas Ministry of Tourism and Aviation (BMOTA) attended the recent NRB Annual Convention and Exposition in Nashville, Tennessee.
The Ministry's Religious Market Department, under its director, Linville Johnson, has been regularly attending NRB's Convention for close to 10 years.
"The partnership between the Islands of the Bahamas and the National Religious Broadcasters (NRB) continues to be of enormous value to the community of Christian media communicators," Dr Wright said, adding: "Through this active engagement by the Bahamas Tourist Office, NRB members have built important relationships that have helped them discover the uncommon value and many benefits of holding meetings and special events in a great nation that shares in our Christian heritage and values."
The Ministry, as an active participant in the event, co-sponsored the NRB's Executive Board Meeting as well as the Business Meeting. A video promoting the Bahamas' brand message was included in a continuous loop aired on the televisions in the mega resorts, covering nearly 3,000 rooms and suites during the six-day convention period.
The largest convention of its kind catering to both national and international Christian communicators, the event presented an opportunity for the Bahamas to promote its destination and invite attendees to partner with them in promoting this nation by means of their outreach to millions of viewers and listeners worldwide.
As a part of its marketing initiatives, the Ministry's religious market attends conventions such as NRB to maximise visibility and capture its market share of the Faith Based Tourism Market. Each year, faith-based organisations spend more than $18 billion on travel and tourism, and for the past few years the Bahamas has been successful in attracting a significant share of this growing market.
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