MasterCard has partnered with the Ministry of Tourism to become the official card of the Bahamas.
The initiative is part of MasterCard’s plan to expand its Priceless Bahamas destinations programme and amplify its reach among international tourists.
“By becoming the official card, MasterCard will be more involved in the tourism industry and initiatives lead by the Ministry of Tourism throughout 2014,” said Lorena Holguin, vice-president of marketing for MasterCard in the Caribbean.
“We are thrilled with the success of Priceless Bahamas, and are excited to have evolved the programme into something much greater.”
In addition to re-launching the programme in Nassau and Paradise Island in 2014, MasterCard is also expanding it to Grand Bahama with 15 new merchants.
As a result, cardholders will be able to enjoy offers and discounts at more than 85 participating Bahamian merchants, more than twice the amount that the programme had when it launched in 2008.
Returning retailers include John Bull, Carlo Milano, Colombian Emeralds and Diamonds International.
“This outstanding programme again highlights that there is tremendous value in a Bahamas vacation. MasterCard’s special offers and discounts amount to exceptional added value. When this is combined with the increasingly elevated customer service given by our warm and inviting residents, it is obvious that the overall experience is simply priceless,” said Ellison Thompson, deputy director-general at the mas Ministry of Tourism.
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