A new advertising campaign is being launched by the Ministry of Tourism and Aviation (MOTA) in an attempt to urge travel to The Bahamas in the wake of Hurricane Dorian.
MOTA said the “14 Islands Open for Business” marketing campaign is aimed at spreading a balanced message that, while the country rallies to rebuild Grand Bahama Island and Abaco, the best way to support this effort is to visit one of the 14 Bahamian main islands unaffected by the hurricane.
Minister for Tourism and Aviation, Dionisio D’Aguilar, said: “In the month following Hurricane Dorian’s devastation of our beloved islands of Grand Bahama and Abaco, we have been working diligently with partners to let travellers know that 14 islands in The Bahamas are open and ready to welcome visitors warmly.
“By swiftly deploying a multi-channel campaign educating the public that The Bahamas is still delivering the tropical getaway our islands are known for, we are fuelling the tourism engine needed to rebuild and maintain a strong economy.”
MOTA’s campaign will appear worldwide across broadcast, print, digital and social channels.