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Brokers fret as Customs revenue $15m up on ‘19
Brokers yesterday warned the cost of clearing goods into The Bahamas will likely increase in the New Year as Customs revealed its revenue collections year-to-date have increased by $15m compared to pre-COVID levels.
Xmas ‘financial cushion’ vital for Bahamian retail
The “make or break” Christmas shopping season will this year be vital for Bahamian merchants to “build a financial cushion” against forecast economic headwinds in 2023, a well-known retailer warned yesterday.
DIANE PHILLIPS: Influencer wariness
THE UNINTENTIONAL IMPACT OF THE COLLAPSE OF FTX
RONALDO, the drop-dead handsome, talented Portuguese footballer, gets $1.6 million per Instagram post, another $800,000+ per Tweet. When he vouches for dandruff-beating Clear shampoo and hair products, enough of his 443 million followers scamper to scoop up bottles off the shelves that he’s worth every penny of the funds he earns as an influencer.
IAN FERGUSON: Exploit public relations to drive customer traffic
Clarity is critical in all kinds of business communications, yet can be difficult to achieve. Unlike paid marketing programmes such as advertising, public relations is focused on earned media and can take advantage of unpaid communications channels. Public relations is about managing perceptions, namely how people think about your business.
