June 3, 2026
AN AI generated ad from Bahari.
Stories this photo appears in:
Bahari receives backlash for using AI in campaign
BAHARI’S use of AI-generated models to promote its newest collection has triggered a backlash from some customers, forcing the Bahamian-owned apparel brand to defend its commitment to local talent while acknowledging that artificial intelligence is becoming harder for fashion companies to ignore.
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