November 21, 2016
Colourful celebrations among the employees at NewCo's national call centre and administrative office in Freeport as the new mobile service brand 'aliv' is launched earlier this month. Photo: Lisa Davis/BIS
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INSIGHT: aliv and kicking
Ten days ago, the spacious grounds of the former Holy Cross Church complex near Soldier Road were throbbing to celebrations by the new business tenant: aliv was being launched as the brand name of the new mobile service that will compete with Bahamas Telecommunications Company (BTC) .
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