August 30, 2017
Ikea’s augmented reality app called IKEA Place, on an iPhone, allowing a user to superimpose virtual images over real-life settings. The app allows shoppers to see how furniture will look in their living room or other space before buying it. (Ikea via AP)
Stories this photo appears in:
Augmented Reality: Are consumers ready to give ‘AR’ a try?
NEW YORK (AP) — You might have gotten a taste of “augmented reality,” the blending of the virtual and physical worlds, as you chased on-screen monsters at real-world landmarks in last year’s gaming sensation, “Pokemon Go.”
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