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ICE SPICE, from left, Ashley Avignone, Taylor Swift and Blake Lively react during the first half of the NFL Super Bowl.
Photo: David Becker/AP

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Tease photo

Swift changes

ActivTrades

CHANGES happened for this year’s Super Bowl, the multi-billion dollar sporting event. The NFL’s grand finale is undergoing a female revolution. Because of star guest Taylor Swift, health and beauty companies are also getting involved as advertising customers for the first time ever.

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