The Tribune

FORMER Mail Boxes Etc chief executive, Gershan Major, has joined the Bahamas Telecommunications Company (BTC) as its vice-president for channels and marketing.

Mr Major, who grew Mail Boxes Etc from one location to having a presence in 14 countries prior to selling the business, is the latest in a series of Bahamians to join BTC in top management positions.

As vice-president for channels and marketing, he will be responsible for development and implementing marketing and sales strategies for BTC.

Channels and Marketing, one of the areas rebranded in BTC post-privatisation, focuses on creating a new, competitive commercial strategy in preparation for the full liberalisation of the telecommunications sector in 2014.

As head of the company's business enterprise, retail, marketing division and directory publications operations, Mr Major will help to ready BTC for competition.

"Gershan brings the kind of practical experience that we needed for the road ahead," said BTC chief executive Geoff Houston.

"He has the right skill set ,and brings hands-on administration experience that we think is so vital to the position. In addition to ensuring our products and services are ideally placed in the market for the maximum benefit and revenue earning potential, he will be responsible for coaching and developing what we think is one of the more highly-skilled marketing teams in the country."

Prior to his most recent position as chief executive/founder of Major International Group, where he focused on franchise development and small and medium-sized enterprise expansion, he served as chief executive/managing director of Caleb Enterprises, the Mail Boxes Etc franchise, where he spearheaded and executed the company's expansion to 14 English-speaking Caribbean Countries.

He also served as assistant vice-president of risk .management with a leading financial institution. Actively involved in the business and civic side of the community, Mr Major is a former vice-chairman of the Bahamas Chamber of Commerce, an executive board member of the Bahamas Hotel Association, and was private sector group leader for the Bahamas at the 96th seating of the International Labour Organisation (ILO).