THE historic Bimini Big Game Club is seeing a 30 per cent increase in year-to-year revenue and is expected to increase staff by 35 per cent, according to the resort’s general manager Michael Weber.
“We’re already over 30 per cent over last year’s overall year-to-year revenue and I’m spending this week doing interviews to get ramped-up for what we think will be a very strong season,” said Mr Weber. Mr Weber and his wife, Diana, the resort?s marketing director, have spent the last year creating a wave of promotions to build a family-centric facility at the 51-room resort and marina.
“Though Bimini is still primarily a destination for fishing and diving, we’ve worked diligently to add family fun and activities, with the addition of watersports, including back country kayaking, stand-up paddle boarding, bicycle rentals and even yoga lessons,” Mr Weber said. Mr Weber said the numbers show family business is up by 60-plus per cent.
“We also have to credit some highly creative marketing with two very successful Wahoo tournaments, visits by celebrities, including the grandson of Ernest Hemingway, Miss February from Playboy and country artist and TV host Craig Morgan,” said Mr Weber. Missy Franklin, 2012 Olympic gold medalist, was on the island of Bimini this past weekend participating in the filming of the documentary the ‘The Current.’”