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BTC move to boost landline appeal

CELL phones have a certain glamour and appeal but the landline, not so much.

However, the Bahamas Telecommunications Company (BTC) is hoping that with the introduction of HomePhonePlus and new ‘love your landline’ low price packages, home phones will have on a new lease of life.

Senior vice president Marlon Johnson said that the HomePhonePlus addition to the BTC landline service is proving transformative for customers who stay in touch with family and friends living abroad or in the Family Islands.

He said sales figures to date have far exceeded projections.

“We are surpassing our sales targets as people realise that this is the best value in town for nation-wide domestic, and long distance calls to the USA, UK and Canada. We offer value and a clearer connection while staying in touch with family and friends throughout the family islands and abroad,” Mr Johnson said.

“We’re not talking long distance using an internet connection. In fact the key newsworthy element is that this is the first long distance product offered by a major telecoms player that goes directly over the legacy exchange infrastructure and does not need internet connectivity, so customers get a very pure, top carrier-grade connection. And apart from the speedy connection and voice clarity the service stays ‘on’ even when the lights go off.”

Mr Johnson said the BTC landline service with a full suite of 18 features has always been one of their best products and now they’ve added to that, a value for money long distance calling feature for select countries and throughout the Bahamas, which makes for an 
exciting new product offering.

“We took this already excellent service and spiced it up to meet all calling needs, both local and international and produced three different packages to suit differing needs and priced it accordingly to include the line rental,” he said.

The three packages are currently available to BTC existing landline customers and to new subscribers.

Calls to Cable Bahamas numbers are charged 
at the standard rate and 
not included in package rates.

The HomePhoneTalk 300 package for $21.99 monthly allows 300 minutes to call anyone, anytime in the USA, UK and Canada, and other BTC telephone numbers throughout the Bahamas; the Unlimited Nights and Weekends package for $28.99 monthly is for 1,500 minutes to use between 7pm and 7am every night to the same destinations and the HomePhone Unlimited Anytime package for $34.99 monthly is for 1,500 minutes to call anyone, 24/7, again to the same destinations.

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