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Bank says E-Alert gaining traction

Bank of the Bahamas (BOB) says its eNotifier service, which keeps customers in touch with their accounts at all times, is gaining increasing customer acceptance.

“The response to electronic access to BOB has been amazing,” said Patricia James, manager of the bank’s newest branch on Carmichael Road. “A decade ago there might have been some hesitation, but nowadays people are so accustomed to using their tablets, smart phones or other devices for everything in their lives that accessing bank information and handling transactions the same way is perfectly natural. And customers love the convenience.”

Customers who sign up for the free service are notified by a system-generated message when a transaction passes through a specified account. They can also opt for notifications when a pre-determined minimum balance is reached.

“This product keeps the customer in touch with the bank as an active participant in managing accounts, and protects the client against fraudulent activity by providing live, up-to-date balances the instant a transaction is processed,” said Ms James.

“Multiple accounts may also be monitored. All we need is an accurate e-mail and cell phone number.”

One customer said the eNotifier provides a sense of comfort.

“When you make a withdrawal or a deposit, or there is any activity in your account, you see it instantly. If my wife goes into the account, I will be informed and I think that’s a tremendous thing,” says one customer, whose job makes it difficult for him to do his own banking during regular hours. posit or pays a bill as asked.

Bank of the Bahamas earlier this year introduced the portable, hand-held credit card processor. It has already proved a boost for business and a risk-free, fee-based revenue stream for the bank after it was introduced first to taxi and livery drivers.

“We introduced the Verifone 520 in late December and have already had reports from taxi drivers that they have not only experienced an increase in revenue as a result, because people are extending rides or tours, but they personally feel safer because they are operating in a cashless environment,” explained Leonardo Thompson, BOB’s assistant manager, for merchant services.

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