The Tribune

There are many misconceptions about the art world.

Ask someone to describe what it means to be an artist, and they will probably paint a picture of one of two extremes. There is no perceived middle ground: there are simply those who make it, and those who don’t.

The quintessential artist-failure is dedicated, talented, yet tragically unappreciated. Regrettably, their work acquires value only after their death.

If popular opinion is anything to go by, the creative sector is a huge gamble, braved only by reckless, individuals. But if you’re an art student, you need to know if this “make or break” view bears any relation to reality.

Actually, it doesn’t. And with all the stereotyping, it’s tough for students to know what to expect from a career in the arts.

Hence I will try to make things a little clearer and dispel some myths along the way. Here are some honest truths about work, life and leisure in the creative industry.

Many artists

work freelance

A study by the Arts Council finds that 41 per cent of creative workers are self-employed. Temporary work contracts can make for an interesting and varied career, though periods of unemployment between jobs are a reality for some artists.

Freelance artists

budget carefully

Being self-employed means you are without pension, holiday pay or maternity benefits. Contingencies such as falling ill or having children require pre-emptive financial planning.

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Artists self-promote. Many showcase their talents on Facebook, Twitter, Tumblr and Linked in, as well as on their own websites. Having a good online presence shows employers that you are self-motivated and digitally literate.

Artists love socialising

Networking events are the art world’s equivalent to job hunting, but with less misery and more booze. Whether they are searching for commissions or trying to advance their career, networking gives artists the chance to meet industry professionals and gain exposure to new opportunities.

It’s about your portfolio

The visual arts are less grade-centric than other disciplines. An Art Director once told me he’d think twice about hiring someone with a first-class degree, as he worried they would have no time for hobbies outside work. In his words, not mine. Therefore try to focus on making your portfolio the best you can. A good body of work speaks louder than grades.

Some artists supplement their income with a second job

Doing so gives them financial security while they exercise their creative passions.

Many artists take on internships to help kick-start their career

Working for a company can prepare you with essential industry skills and improve your employ-ability. The question of payment is a hot potato – in general, the shorter the internship, the less likely you may be paid.

Subsequently, job opportunities are growing

Statistic reveals that there are currently over 1.9 million people working in the creative industries … and note that it will continue to skyrocket, with an additional 1.3 million new jobs in the private sector alone.

By and large the creative sector is characterised by high levels of job satisfaction

As a result, the industry is highly competitive and aggressively sought after.

So if you have the passion and motivation to stay ahead of the game, then a creative career can be an exciting and rewarding experience for you.

Until we meet again, fill your life with memories as opposed to regrets.

Enjoy life and stay on top of your game!

• Deidre Marie Bastian is a professionally trained Graphic Designer/Marketing Coordinator with qualifications of M.Sc., B.Sc., A.Sc. She has trained at institutions such as Miami Lakes Technical Centre, Success Training College, College of The Bahamas, Nova South Eastern University, Learning Tree International, Langevine International and Synergy Bahamas. Comments and responses to deedee21bastian@gmail.com