THE Ministry of Tourism yesterday announced the return of the Tru Tru Festival.
The ministry is again the main sponsor of the festival, organised by the Bahamas Hotel and Tourism Association’s (BHTA).
Speaking yesterday, Joy Jibrilu, the Ministry of Tourism’s director general said that last year’s debut event was “truly amazing and successful”, attracting more than 900 people.
The event allows Tru-Tru Bahamian vendors to showcase their straw goods, jewellery and art work.
Ms Jibrilu said the sector is “critically important” to the tourism sector.
She said: “We all know that today’s traveller, particularly the millenial traveller, they’re looking for authentic experiences and it goes without saying that the Tru Tru Bahamian festival taps into everything that is really true, true about The Bahamas, but what is authentic, what’s fun.”
The first event was held in November last year.