The Tribune

Purity Organic recently launched its all-natural, not from concentrate line of organic fruit and veggie “super juices” and juice blends at Club One Fitness centre during a special ‘Healthy Happy Hour’.

Gym members and their guests were treated to samples of the no-added sugar organic drink combos and energised further by music by the band Shaad Collie and the VIPs.

The brand’s line of “super juices” can be found in distinctive glass bottles in the cold section of SuperValue stores, gas stations and a number of delis in New Providence, with more locations to be added.

Purity Organic Island Distributor Francis Burrows confirmed that Purity Organic products are currently sold at Express Restaurant in Grand Bahama and the company is expecting to distribute to Sawyer’s Fresh Market and several gas stations on the island.

“We are also planning to distribute products in Abaco once we are established in Nassau and Grand Bahama. After that we will work our way into the Family Islands,” said Mr Burrows.

Blend choices include several combos such as kale coconut water apple and spinach; carrot turmeric and mango; beet apple ginger and lemon, and lemon agave and ginger. Coconut water, also organically sourced, completes the line.

Purity Organic co-owner Royston Jones, Jr, said they are answering a need in the marketplace.

“Purity Organic is promoting healthy choices by introducing a preservative-free, organic juice product. We are not advocating drinking your fruit and veggies as an alternative to eating whole produce, but rather if you’re going to grab a juice, you should grab something that’s the next best thing,” he said.

The entire Purity Organic line is preservative and additives-free. The range of juices chosen by Purity Organic include perennial favourites and new infusions such as: watermelon strawberryade, orange cranberry cocktail, iced tea and lemonade, strawberry paradise, and pomegranate and blueberry apple.

“Our ‘super juices’ blend fruits, vegetables and root. We know that people are cautious about sugar, but it is all natural sugars,” said Mr Jones.

“For example, when you eat a banana or a fruit you’re getting 14g of sugar from a banana and probably around 7g of sugar from a cup of strawberries, and it’s the same for our blends; they are all natural fruit sugars.”

Showcasing his new record, Purity Organic co-owner Rishaad Collie provided live music entertainment for the event with his band Shaad Collie and the VIPs.

Rishaad is the grandson of Al Collie who wowed locals and tourists back in the 1960s and ‘70s with his band, the original VIPs. A tight, well-rehearsed session of Bahamian new Junkanoo rhythm, rake n’ scrape oldies, reggae and R&B tunes made for a great mood and energy that helped motivate work-outs.

Mr Collie said although the band’s performance inside a gym was a bit unusual for them, he felt it was a good way to bring attention to the health benefits of the new Purity Organic juices.

“Purity Organic is the healthy choice and we want to encourage everyone to make healthy choices. It’s one thing to come to the gym and work out consistently, and then it’s another thing to watch what you put into your body. And if you’re going to drink your fruit, make sure it’s an organic preservative-free option like ours. Not all juices are nutrient-dense, ” said Mr Collie.

“We also had a great time entertaining during the launch. It was something different but it turned out better than we expected,” he added.

Manager at Club One Fitness Centre Yolanda Barr said it was a great idea to partner with Purity Organic for the brand’s launch because she recognised that “it would give individuals the opportunity to have health and fitness to target their mind, body and soul”.

“We are always hopeful that our gym members are going to have a good time and enjoy new products that we’re offering to them, as well as appreciate health and fitness,” said Ms Barr.