Atlantis, Paradise Island resort today announced Bad Boy Mowers as the first-ever title sponsor for its early-season collegiate basketball tournament.
Scheduled to take place November 22-24, 2017, the Bad Boy Mowers Battle 4 Atlantis will feature 12-games and a field that boasts a combined 16 Final Four appearances and 5 National Championships. The multi-year agreement between Atlantis and Bad Boy Mowers was brokered by Denver-based Impression Sports & Entertainment. It will mark the first of several strategic partnerships Bad Boy Mowers will execute in 2017.
“We couldn’t be more excited to sponsor a tournament of this caliber,” said Lennie Foree, Director of Marketing for Bad Boy Mowers. “The entire organisation, from the event’s planners and organisers to the Atlantis resort itself, is just world-class at every level. For us to be the first title sponsor in its history just makes it even more special.
Howard Karawan, president and managing director of Atlantis said: “We’ve worked hard over the last seven seasons to make the Battle 4 Atlantis a premier event, showcasing some of the most exciting talent in college basketball, year after year.
“Having a dedicated, premier brand partner like Bad Boy Mowers, who happen to be huge college basketball fans, come aboard is further proof of our success.”
Celebrating its seventh year, Battle 4 Atlantis takes place during the week of Thanksgiving at the Atlantis, Paradise Island resort.
The games are played in the Imperial Arena, a ballroom transformed into a truly unique basketball venue. Games are televised on ESPN networks throughout the tournament.
The Battle 4 Atlantis is known for being the most talented and challenging of all the Division I Men’s early-season college basketball tournaments.
This year’s lineup will feature powerhouse programmes including Villanova, Arizona, Purdue, North Carolina State, Tennessee, Southern Methodist University, Western Kentucky, and Northern Iowa.