The Tribune

Baha Mar yesterday said it had received Gold and Silver honours for excellence in destination marketing at the 2017 Travel Weekly Magellan Awards.

Baha Mar's 'grand opening' campaign was recognised with a Gold Award in Destination Marketing - Advertising/Marketing, Travel Weekly's highest honour.

Executed in partnership with GoConvergence, the Baha Mar 'grand opening' campaign features three productions: The Be the First to Know preview video, providing a glimpse into the world of Baha Mar; the launch of Baha Mar's interactive website; and the Now Open high-energy web video, showcasing life at the newly-opened resort.

Baha Mar was also presented with the Silver Award in Destination Marketing - Promotional Video for Be the First to Know. The preview video was designed to spark interest among potential consumers ahead of Baha Mar's phase one opening.

To complete the productions, GoConvergence executed a series of on-island photo and video shoots throughout 2017.

"We commend GoConvergence for their artistic direction, loyal partnership and tireless dedication throughout the opening of Baha Mar," said Karin Salinas, Baha Mar's vice-president of marketing.

"The GoConvergence production teams captured the spirit of Baha Mar and the Bahamas, translating that essence into inspiring and captivating visuals that will entice past and future guests to visit this world-class destination."

"This year's winners represent the most talented and creative people in not just the travel industry, but of any industry," said Arnie Weissmann, editor-in-chief of Travel Weekly. "They continue to raise the bar, to inspire travel and enhance the travel experience. Their work leaves a lasting impression on our expert judges and readers."

Baha Mar's phased opening features the launch of SLS Baha Mar in November 2017, and Rosewood Baha Mar in spring 2018. Baha Mar's marketing and advertising campaign will also launch later this year.