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Ministry's Media Drive Aims To Boost Tourism

The Ministry of Tourism says it has scheduled multiple visits by social media influencers and travel writers to reinforce the message that The Bahamas is “open for business” post-Hurricane Dorian.

The trips, which began in November and are scheduled to last into the New Year, are designed to produce positive coverage that will help to drive tourist demand for The Bahamas during the critical winter tourism booking season.

“With more than 700 islands and cays, there is so much to discover in The Bahamas,” said Joy Jibrilu, the Ministry of Tourism’s director-general. “Hosting influential media and storytellers to deliver our ‘open For business’ message in a way that resonates with their readers and followers is a key part of our multi-phased post-hurricane campaign. The coverage we receive from these visits will be crucial in inspiring travel to our country, speaking to all the important reasons why now is the time to visit.”

Travel and lifestyle journalists, contributing to Delta Sky, the Daily Beast, TravelPulse, Travel + Leisure, Condé Nast Traveler and others, were among the first to visit in November. They went to Nassau/Paradise Island, Eleuthera and Harbour Island in a bid to position The Bahamas as a must-visit travel destination this season and beyond.

The Ministry of Tourism also hosted south Florida travel and lifestyle influencer, The Style Bungalow, in Harbour Island in November. She experienced the quiet island lifestyle while also visiting some of the world’s most Instagram-worthy spots, including The Pink Sands Beach, the pastel-hued homes and Bahama House.

Aligning with the Hero World Challenge in December, the Ministry of Tourism will be hosting five quality sports, travel and lifestyle media to promote Nassau and Exuma as premier golf destinations. Journalists from Forbes, GOLF.com, BroBible and GOLF Monthly will experience top golf courses in Nassau, including the Royal Blue Golf Course at Baha Mar, Ocean Club Golf Course at Atlantis and Exuma’s Sandals Emerald Bay Golf Course.

Through the people-to-people experience, visiting journalists are able to connect with the Bahamian people. Reporters with The Washington Post and Jamaque Paradis Magazine have visited in the past two months while travel influencer, Get Lost With Jackie, a journalist from The Zoe Report and two Boston Globe writers are scheduled to come early in 2020 to cover topics ranging from Junkanoo to fly-fishing.

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