The Bahamas will "come out swinging next year" with new tourism promotions and initiatives as it continues to rebound from Hurricane Dorian's devastation.
Bridgette King, the Ministry of Tourism's executive director of sales, outlined the country's ambitions as the Bahamas Tourist Office's sales and marketing team organised a Christmas event for south Florida travel, corporate and media partners at Brightline Station, Miami.
Ms King said that while The Bahamas had just missed its projected seven million visitor target in 2019 due to Hurricane Dorian, it was now focused on this goal for next year. She said: "Grand Bahama is coming on strong, and although it may be a little while for Abaco, they are still rocking."
She added that the Ministry of Tourism will launch a new marketing campaign for 2020, along with new initiatives on the ground and activations including Sawgrass Mills Mall in Sunrise, Florida, for an entire month.
Attendees at the event included airlines, hotels, tour operators, wholesalers, journalists, bloggers and others. The event in Miami followed the Bahamas Tourist Office Florida's Christmas Mix N' Mingle in Orlando a few days earlier.
Comments
Use the comment form below to begin a discussion about this content.
Sign in to comment
Or login with:
OpenID