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Tourism Gets Energy, Marketing Updates

Tourism stakeholders received updates on marketing initiatives and efforts to reduce energy costs at the Bahamas Hotel and Tourism Association’s (BHTA) recent quarterly meeting.

Attendees heard from Joy Jibrilu, director-general at the Ministry of Tourism, who provided an in-depth insight into its 2019 creative campaign featuring rock icon, Lenny Kravitz.

Ms Jibrilu gave a report on the scope and depth of the campaign, which incorporates all aspects of The Bahamas’ tourism offering - from island hopping to culture and cuisine.

Following her presentation, participants discussed industry concerns surrounding the cost and supply of electricity in The Bahamas. Dr Donovan Moxey, Bahamas Power and Light’s (BPL) chairman, gave the keynote address.

He presented tourism owners and operators with information on how BPL is adapting and responding to the issues it faces, and how it can better engage with stakeholders to respond to industry needs and improve two-way communications.

“BHTA meetings provide our members with the opportunity to network, discuss and engage with representatives from the public and private sector in an effort to understand and address issues that impact our industry,” said Carlton Russell, BHTA president.

“These gatherings allow the BHTA to share information and garner feedback from our members as we continue to strive to achieve our mandate to positively influence the sustained growth, development and profitability of our number one industry.”

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