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BTC launches Xmas campaign

The Bahamas Telecommunications Company (BTC) yesterday launched its seven-week ‘All I want for Christmas is’ campaign featuring special offers on all its products and services.

BTC's chief executive, Garry Sinclair, said: “Tis’ the season to be jolly. We’re looking forward to ending 2020 with a bang. Christmas is always our largest trading season of the year. Our product and marketing teams have been working very hard behind the scenes to deliver what I believe are a variety of attractive and compelling offers with every single customer in mind.

"We are laser-focused on the connected home and customising solutions to meet the ever-evolving needs of each household. This year, the word normal has been turned on its head entirely. With so many people working from home and students attending school virtually, we’ve thought about every possible scenario to keep our customers connected for the holidays and beyond, and we’re inviting you to take advantage of these special offers to improve your services right where you are, right now.”

BTC said that instead of its traditional Black Friday event, it will spread the savings out through the festive season through ‘Blue Fridays’ that begin this week and last until December 18. It promised pre-paid and post-paid smart phone savings for customers.

It added that all retail stores will be open during the holiday season, but warned this could change depending on the Government's Emergency Orders. "We are continuing to exercise all safety precautions with our customers and team members in mind," BTC said.

"Customers are reminded to wear a face mask. All customers will be required to have their temperature checked and to sanitise their hands before entering the retail stores. Social distancing markers are placed throughout the store and there will be a limited number of customers in store at a time. Store hours will vary by location."

BTC said its virtual stores will be open from 8am to 8pm, Monday through Saturday. Customers can purchase devices, sign up for mobile and fixed plans, pay bills, top-up and take advantage of Blue Friday offers from the comfort of their homes. Concierge and curb-side services will be available for delivery or pick-up options nationwide.

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