The Tribune

Graphic design is more than just aesthetics; it is a form of communication between your business and your audience. Businesses use graphics at every stage of the marketing process to inform, engage and eventually persuade prospective customers to make a purchase or take action.

Trends have changed in the 21st century, and content marketing has become more popular as an advertising medium, with more companies relying heavily on images and infographics to promote their brands. This means that every developing brand has to make use of graphic designs if they intend to convey meaningful information to their target clients.

Research shows that our eyes collect 90 percent of the information we gather, while our brains are programmed to identify an alluring image in seconds. Therefore, it would be hard to ignore the importance of graphic design in attracting your target market to a brand and increasing your sales.

Lead Generation and Conversion

Your main goal in marketing is converting target audiences into frequent customers. Therefore a professional graphic designer uses unique call-to-action elements that will drive the target client into making a purchase or seeking the service. Consumers tend to feel like part of a brand if you involve them in an activity such as leaving a comment or subscribing to a website’s newsletter. Therefore, you should consider hiring a designer who uses various tactics to attract customers to your brand and promote its awareness to a large number of people.

Attract or Chase

The quality of your design will either attract a prospective client or chase them away. You might have an excellent marketing strategy, but fail to make a lot of difference if your designs, such as company logos, do not appeal to your target group. There are plenty of free designs available online, which you can use at any time to promote your brand, but it is advisable to get customised designs from a professional designer. This prevents you from compromising the credibility of your brand or confusing clients with different generic designs.

Graphic Design and Marketing

A graphic designer uses colours, diagrams, shape and photographs to communicate with prospective customers. The use of various designing tools and software, such as Corel Graphics Suite, Photoshop, Adobe InDesign and Illustrator, have simplified the design process while the availability of different marketing mediums such as websites, social media, digital and print media have made it possible to convey messages consistently and graphically. This has allowed brand ambassadors and business owners to show off their brand to a large client base. Below are some of the reasons for considering graphics in marketing today.

Enhance Products Appeal

A graphical image is highly likely to spark interest and remain in the brain for a longer time than a text. Technology exposes consumers to many products and brands, thus increasing the competition for services. You have to use all means possible to enhance your company’s visual appeal and competitiveness in the market.

Easier Dissemination of Information

It is no secret that we live in a busy world where people scroll through thousands of images without giving a detailed look. A catchy design will attract and convey a message to a large population, while boring content might end up ruining your brand. Marketing focuses on increasing brand awareness and developing customers’ trust in your items, which helps if you intend to reach a large number of clients.

Credibility and Professionalism

Graphic design is an important aspect of marketing, and it is wise to always use high quality and professional designers for your brand if you intend to convert your audience into repeat customers. Until we meet again, fill your life with memories rather than regrets. Enjoy life and stay on top of your game.

NB: Columnist welcomes feedback at deedee21bastian@gmail.com

ABOUT COLUMNIST: Deidre M. Bastian is a professionally-trained graphic designer/brand marketing analyst, author and certified life coach with qualifications of A.Sc. B.Sc. M.Sc. She has trained at institutions such as: Miami Lakes Technical Centre, Success Training College, College of The Bahamas, Nova Southeastern University, Learning Tree International, Langevine International and Synergy Bahamas.