The Tribune

We will rock you - part II: assembling the orchestra

Last week in this column I talked about the significant role older women will take on in the future growth of western economies, both as consumers and providers. Although it is already happening, governments and corporations have failed to acknowledge or take advantage of this. The concept of aging is changing as both men and women in developed nations have a longer life expectancy than ever before. “The Longevity Economy” by Joseph F Coughlin is a factual, easy-to-read and informative analysis, but it seems there is still a long way to go before we get a major shift of the communal psyche to abandon the prejudice and accept this evolution as a modern reality.

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• May 21, 2019