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E-mail marketing requires true value

MARKETING REVOLUTION When e-mail was first introduced it was traumatic for many. I remember in 1996, when I was working for Allstate Insurance in Chicago, how the managers complained that now they were receiving informa

CHAMBER VOICE: Maximising e-commerce for business opportunities

It is 2013, and because the world has changed the way we do business must as well.

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MARKETING REVOLUTION: Targeting marketing is far more useful

My wife’s Blackberry makes an obnoxious sound every time an e-mail comes in.

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