The Tribune

By MIKE LIGHTBOURN THE size and price may be important, but the way a home "feels" is a big factor, too when it comes down to deciding whether or not to purchase a home. Although this is pretty widely known in the industry, a study conducted by Jessica Edwards, a Coldwell Banker consumer specialist, confirms the point. It could be the view of Rose Island, the patio with an outdoor fireplace or barbeque, or the sitting area in a kitchen. Something often strikes a chord with the purchaser. Edwards' survey of 1,000 men and women found they rely on how they feel and how their lifestyle fits into a home when house hunting. I think the ratio would probably be similar here. In fact, 28 per cent of the women and 25 per cent of the men put more emphasis on their feelings about a home than they did on the layout, size, or price (assuming it is within their budget). The majority of women (62 per cent) and men (61 per cent) surveyed knew during the first visit if a home was right for them. The study shows just how much emotion can play a role in the home buying process, Edwards says. So while price and lay-out may be huge factors, "feeling at home" is also important. The findings underscore the importance of home staging techniques to enhance a property's appeal. Techniques include "depersonalising" a home so that buyers can picture themselves living there. Get rid of clutter, make some superficial upgrades such as fresh paint and minor repairs and depersonalise the home. Let your BREA agent guide you. Mike Lightbourn is president of Coldwell Banker Lightbourn Realty