Nassau food retailerreaps MasterCard fruit

As of Friday, August 24, 2012

Pictured from L to R are E. ‘Tommy’ Thompson, deputy director general in the Ministry of Tourism; Tim Jenkins, manager of Balduccino’s Fine Foods; Diane Phillips and Michelle Curtis, DP&A public relations agency representing the programme. Derek Smith, Jr./Photo

The fruit of an upscale deli’s promotional labour has earned it top place as a monthly winner in a MasterCard-Ministry of Tourism campaign.

Balduccino’s deli, bakery and gourmet food shop on East Bay Street beat 53 other merchants in increased MasterCard sales for a recent month.

This is the fourth year the Ministry of Tourism and MasterCard have co-hosted the campaign, which is designed to provide greater value and satisfaction to visitors who use their MasterCard membership to receive benefits and gifts while in the Bahamas.

This year, the programme was raised to the company’s highest Priceless level. Bahamian businesses such as Balduccino’s are increasingly coming on board.