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50% Sales Mark Serene Progress

By NATARIO McKENZIE

Tribune Business Reporter

nmckenzie@tribunemedia.net

A LUXURY gated community in western New Providence is 50 per sold on its first phase, a marketing executive told Tribune Business yesterday, with the developer eying the completion of an upscale clubhouse by month’s end.

Ryan Williams, director of marketing for Serenity, told Tribune Business that the  private residential development was “hitting its stride” in terms of sales, which were expected to climb through the summer.

Serenity is being developed by Kingsley Edgecombe, head of Kings Realty, with lots starting at $100,000.

Mr Williams said: “The big  thing right now is the clubhouse, which is going to be finished at the end of the month. That’s the big attraction.

“This clubhouse rivals any clubhouse here. The clubhouse gives people something extra to do without having to go too far. They don’t have to leave the gate for recreation, it’s convenient. You don’t have to go out of your way. It’s about 96 per cent completed right now.”

According to Mr Williams, the clubhouse will include a 60 foot pool, two jacuzzis on both sides, a restaurant, two bars and recreational area.

Regarding sales at the development, Mr Williams said: “Earlier this year we hit a peak. We slowed a bit, but now we are hitting our stride again. People are now settling down, and while they’re on a break they are looking at properties. We expect that there will be more sales this summer and thereafter. We are happy with the progress we are making.”

Mr Williams added: “We have about 30-plus foundations coming out of the ground right now. There are  996 lots between Phase I and Phase II. We are just finishing up the infrastructure in Phase II.

“When that’s finished that will be 500 lots for sale. We have  about 50 per cent of Phase I sold, and and that was before the clubhouse, so we expect things to pick up when people see all that we have to offer here.”

Mr Williams said security had also been beefed up,and the development was also being marketed outside the Bahamas.”Obviously you want to sell locally, but this is a real big development,” he said.

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