The Tribune

The Bahamas Telecommunications Company (BTC) is hoping to give home phones a new lease of life with its ‘love your landline’ low price packages.

Marlon Johnson, BTC’s senior vice-president of marketing and communications, said the HomePhonePlus addition to the BTC landline service is proving transformative for customers who stay in touch with family and friends living abroad or in the Family Islands, and that sales figures have to date far exceed projections.

“We are surpassing our sales targets as people realise that this is the best value in town for nationwide domestic and long distance calls to the US, UK and Canada,” Mr Johnson added.

“We offer value and a clearer connection, while staying in touch with family and friends throughout the Family Islands and abroad.

“We’re not talking long distance using an Internet connection,” he added. “In fact, the key newsworthy element is that this is the first long distance product offered by a major telecoms player that goes directly over the legacy exchange infrastructure and does not need Internet connectivity, so customers get a very pure, top carrier-grade connection. And apart from the speedy connection and voice clarity the service stays ‘on’ even when the lights go off.”

Mr Johnson said BTC’s landline service includes a full suite of 18 CLASS features.

“We took this already excellent service and spiced it up to meet all calling needs, both local and international, and produced three different packages to suit differing needs, and priced it accordingly to include the line rental,” said the vice-president.

The three packages are currently available to BTC existing landline customers and to new subscribers. Calls to Cable Bahamas numbers are charged at the standard rate and not included in package rates.