IAN FERGUSON: Going the extra mile on same-day delivery


Ian Ferguson

Over time, businesses have changed and redefined the meaning of success. Being successful during today's age of e-commerce requires convenience and immediacy for consumer. One of the lessons from COVID-19 was that companies must do everything in their power to ensure their goods and services are more accessible.

Therefore, same-day delivery services can benefit companies while strengthening their customer relationships. It is an excellent addition to every business today. Our article this week focuses on the benefits of adding this service:

1 Attracts new customers

Offering customers same-day delivery services helps attract new people because same-day delivery services are one of the most convenient services you can offer customers. Implementing it can make deliveries efficient and quick. Offering a same-day delivery service is a great way to increase sales and attract new customers. It is a manifestation of going the extra mile for people. With a few considerations, businesses can successfully implement this type of service.

2 Satisfies existing customers

Satisfying existing customers is another benefit of offering a same-day delivery service. Not only will they appreciate the convenience, but they will also know you are willing to go the extra mile to keep them satisfied while allowing them to expect quick turnaround times. When customers get the satisfaction they expect from businesses, they are more likely to become loyal customers. In the long run, they will develop brand loyalty, keep returning to your business, and refer others to you.

3 Improves brand reputation

Same-day delivery service also improves brand reputation. When customers see that you are willing to go the extra mile to deliver items to them quickly, they will appreciate the convenience and will view your brand more favourably. In addition, customers will be impressed by the speed of your service and will appreciate your dedication to customer satisfaction. As a result, they will be more likely to share their positive experiences with others, which will help to improve your brand’s reputation.

4 Increases sales

Offering same-day delivery will also increase sales. Customers are more likely to purchase items from retailers that offer same-day delivery than those that do not. Customers will be more likely to buy multiple items from a retailer that offers same-day delivery than from one that does not. However, ensure your inventory is well-stocked and that you have enough staff to handle the increased volume of orders. It is best to communicate the process shift to staff so they can adjust to the changes as needed. Finally, consider promoting the new delivery option to encourage more customers to use them.

5 Boosts customer loyalty

Offering same-day delivery will also increase customer loyalty. When customers know they can rely on you to deliver their items quickly, they will be more likely to continue to do business with you in the future. In addition, customers who have a positive experience with your same-day delivery services will be more likely to share their positive experiences with others, which will help to increase your customer base.

6 Shapes customer service

You also shape your company’s customer service when you offer same-day delivery to your clients. Customers who have a positive experience with your same-day delivery service will be more likely to recommend your company to others. In addition, when customers know you are committed to delivering their items quickly, they will be more likely to contact you with any questions or concerns they may have.

7 Control the consumer experience

With an in-house delivery system, you are able to control the delivery experience from start to finish. From order placement to delivery, track the order in real-time every step of the way. On the back-end, you can assign orders, estimate delivery times and view driver progress on the road as they fulfill each online delivery. This ensures you can keep an eye on every aspect of your delivery operations, and make sure the customer is getting the best consumer experience possible.

• NB: Ian R Ferguson is a talent management and organisational development consultant, having completed graduate studies with regional and international universities. He has served organisations, both locally and globally, providing relevant solutions to their business growth and development issues. He may be contacted at tcconsultants@ coralwave.com.


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